In the past couple of weeks, I have seen two fantastic
examples of great customer service and business growth. The first is a local business who fixed a
small plumbing job for me. I am going
back to them with a much bigger piece of work and I have told at least five
other people how good they are. The
second is Unipart where an employee working in the staff restaurant identified
a gap in their offering, now implemented it's added over £10,000 revenue in
just a few months.
In contrast, I was visiting a small business last week which
has just been taken over by a new owner.
I didn’t meet the owner – he’s not often around, but the person I went
to meet couldn’t have been more unhappy; ideas he initiated have been stopped,
he no longer feels valued, and he is thinking about leaving.
But many small business owners struggle with
the feeling that by giving their people autonomy and personal responsibility,
truly empowering them, they may lose control.
On the other hand, empowering your people will ensure that they resolve
many more problems themselves, come up with ideas that will expand your product
or service offering, and work with your customers in a way that will help grow
your business. It will also lead to you
being able to step back from the detail and take a more strategic role.
So, what can you do about it?
Test your own mindset.
Employee engagement is both a mindset and a way of behaving. Engaging behaviour will come more easily to
managers who truly value their people, want them to enjoy their work, grow in
their role, do a great job and believe that they are doing work that is valued
and is valuable. Once your mindset is on
the right track, it's critical that you then act in a way that delivers on this
for every one of your people as your normal way of working.
Co-create your
organisation’s purpose. Inspire both
the hearts and minds of your people by working with them to find a way to
describe your organisation’s impact on the lives of its customers, clients or
whoever else you are trying to serve. Create
this purpose in a way that every employee can see how their work helps to
achieve this purpose.
Fix the things your people say need to be changed or
improved. Use a simple feedback
process to ask people what the three things are that they most value about working
here, and what the three things are that they would most like to see changed or
improved. My biggest tip here is that
you need to ensure that your people really believe they can be open and honest
in giving their answers. When you have
the data, you need to act! Just think
how one small suggestion has made such a difference to Unipart.
Just doing these things will inherently increase employee
engagement and help to grow your business.
This is a guest blog by Sally Cross of Engage for Growth. Sally is currently setting up her own business focusing on unleashing the potential of individuals, teams and organisations to improve business performance. For help in improving the performance, contribution or engagement of your people, contact sally.cross@engageforgrowth.net.